Bar Local Identity
A new bar launched in Clapham, London, to bring some of the values of a local pub into a funky architect designed bar. Southbank was asked to provide the identity, menus, flyers and the signage. The brief was something trendy but not pretentious and cool but friendly.

What we wanted to achieve
We set out to create a clean, crisp look. The map element in the circles and Local in bold was used to highlight the location aspect. Hip but unfussy, understated, minimalist, using the fewest of elements to create the most maximum effect. Being a new launch we also helped the client save money wherever possible with options such as small runs and digital print.

What the client said
"Great ideas, good service, friendly staff, they seem to have the same outlook as ourselves."

Bar Local