Easygrill
An existing client had a totally new concept in disposable aluminium trays.
With a two part grill pan the concept was simple and easy, they just needed an
identity to launch this.
What we wanted to achieve
The design had to be very simple and also have some kind of link to the
concept. So we set about a design where the end three characters of the name
cleverly mimicked a fork stuck in a sausage shape. The concept of the
disposable aluminium tray is that the fat from the items cooking, drains away
into the lower tray to collect away from the food. This design, simple as it
was worked perfectly and we were able to bring this into separate packaging
designs for the trade.
What the client said
"I think it is brilliant" and I have never used that word before!
