What we wanted to achieve
The client wanted a specific day roll out and the switch over from one brand to another had to work seamlessly, which it did on the day. We commissioned photography of 'natural' scenes where we could use as a backdrop for the product. The natural setting was chosen to compliment the natural process and ingredients used in brewing the perfect pint of Gales.

On launch day all the brewery draymen had specially designed t-shirts with 'I'm a Natural' on them, delivering the new kegs. All recipients had a specially created sales presenter to tell them what to expect and a launch pack containing A3 and A4 posters, full colour dripmats, promotional t-shirts for staff, two new pumpclips and bar towels all with the new branding.

The whole exercise was a huge success with a 25% jump in uptake after launch, in fact the brand after six months has become their biggest selling beer.


What the client said
"Southbank, naturally creative!".

George Gale & Co, Head of Marketing